Tourism

Tourism Development

The Highland Council’s tourism role is focused largely on tourism development rather than marketing and promotion (which is carried out by VisitScotland and local Destination Organisations). In particular our role includes

• Assisting in the development of tourism strategies for Highland
• Providing much of the infrastructure used by visitors
• Management of facilities and services for visitors
• Supporting tourism businesses and business groups

In doing this we work closely with Destination Organisations in a number of areas of the Highlands. They include:

• Venture North – Caithness and Sutherland
• Visit Wester Ross
• Black Isle Tourism
• Skye Connect
• Visit Inverness Loch Ness – Inverness City, Loch Ness and surrounding area
• VisitNairn
• NC500 Ltd 
• Outdoor Capital of the UK - Fort William and Lochaber
• Cairngorms Business Partnership - Aviemore and the Cairngorms