Tourism

Sustainable Tourism Strategy

The Sustainable Tourism Strategy 2024-2030 establishes the Highland Council’s long-term ambition for a sustainable tourism sector and its contribution up to 2030. 

Sustainable Tourism Strategy 2024-2030

The vision and priority outcomes identified within the strategy will provide the strategic direction for the Council and the identified focus areas will shape how the Council organises itself, works in partnership with others and priorities its resources including future incomes streams such as the visitor levy.  It also provides a valuable tool for helping to lever and direct any external funds which become available and as a recipe for co-investing with others in the sector.  

The next step will be for the Council to prepare an accompanying delivery programme to set out short, medium and long-term investment plans to help deliver the ambitions contained in the strategy.