Top Scot talks up the Highlands’ natural tourism credentials

Issued by VisitScotland

One of Scotland’s most famous mountaineers, Cameron McNeish is helping endorse the Highlands’ natural credentials as part of the Year of Natural Scotland 2013.

VisitScotland, in partnership with Highland Council, has launched its latest initiative to get people out and about during this year, targeting those living in Scotland and Northern England.

Explore Scotland’s Natural Trail encompasses an interactive digital guide, national print advertising and a radio campaign, all focusing on the natural delights to be found in the region. The voice of Cameron McNeish can be heard on both the digital guide and on radio broadcasts mentioning the various attractions across the Highlands.

The radio advert highlights the wealth of attractions in the Cairngorms National Park, the romantic Castle of Mey, near Thurso and Dunvegan, on the Isle of Skye.

The Highlands’ beautiful landscapes, outdoor activities, natural larder, wildlife wonders, art in nature and history and heritage are all combined into the easily accessible trails that encourage visitors to follow and experience the region’s natural joys, such as exploring 1 of the 15 National Nature Reserves or mountain biking in Lochaber.

Cameron McNeish, said: "This is the Year of Natural Scotland and I would encourage everyone to get out in the Highlands and discover it for themselves. Here there are impressive landscapes, wildlife, culture, local produce and historical attractions- and what better way to experience these things than to get involved in Explore Scotland's Natural Trail and enjoy the natural Scotland we can all be proud of!”

Scott Armstrong, Regional Director of VisitScotland, said: “We are delighted to work in partnership with the Highland Council during The Year of Natural Scotland 2013, which is a golden opportunity to promote the Highlands as a great destination for a day out or for an extended break.

The Highlands are a natural fit for this themed year, boasting so many great natural assets and we’re proud to have Cameron McNeish heading up the Explore Scotland Natural Trail campaign for the region.”

Councillor Thomas Prag, Chair of The Highland Council’s Planning, Environment and Development Committee said: “You don’t need to go far in the Highlands to see outstanding scenery, wildlife and Highland heritage in stunning locations - it's all around us and we want to share it! 

“Our 24 Countryside Rangers from Lochaber to Caithness and Skye to Nairn will give a warm Highland welcome to visitors and can help you to explore the natural wonders of the region. 

“The Rangers have come up with hundreds of events and activities too - so if you are stuck for ideas they'll help you make the most of your time. But if you want to just lose yourself and do your own thing - there's plenty room!”

Explore Scotland’s Natural Trail can be found at: www.visitscotland.com/naturaltrail
The Year of Natural Scotland 2013 provides visitors with the ideal opportunity to become immersed in all things Scottish, from Scotland’s rugged scenery and the splendour of the national parks to the freshness of the natural larders and the warm welcome from people who passionately care about our wild land.